GOOGLE PANDA

WHAT IS PANDA IN SEO?

Google Panda is the search result's algorithm given by google in 2011. It's main aim was to empower high performing websites i.e. which showed up higher in search results and to lower the ranking of low performing websites . 

"CNET surveys and reported there was a surge in ranking of news and social networking websites , also a drop in ranking of websites which contained a number of advertisements. "

After its release and updates , many websites have been drastically affected by it , where the main affect was that they couldn't regain their ranking and traffic anymore . Since , there is no better medicine to cure panda's effect as PANDA is a " content quality filter "  based algorithm .

WHAT CAN BE DONE  ?

There are some ways to prevent the adverse effect of Google Panda .

1. SCRATCH OUT LOW QUALITY CONTENT 

One and the foremost thing is that , one should remove all the auto generating content , i.e. all low quality content , i.e. block and filter all the low quality content  , as , when the google bot crawls the website , you are not affected by the Panda Algorithm , also it doesn't effects the entire website's rank .

2. FOCUS MORE ON UNIQUE CONTENT 

Unique content is basics of all the techniques one use to giver its website or page a better rank , one should always look forward for Unique Content  .  As we know that Google Panda algorithm is mainly focused on removing the copied and duplicate content on the internet , which means , using unique content one is prevent the algorithm from blacklisting the webpage or website .

3. GENERATE MORE TRUST

The panda update is also focused on trust and authority i.e. it may extent to the tweets , the resources you are related with your website . Trust means how well your website is connected i.e. trust is calculated by the links attached to your website ., If you attach more high PR websites , the more Domain Authority your website gains . Since the site content is the foremost factor which attract links , and is also judged by the algorithm on the basis of authority.

4.  KEEP AN EYE ON ADVERTISEMENT

We always have loved to earn money but "Less sponsors with high payment is better than more sponsors  with less payment "  . One should always keep an healthy ratio of the advertisements running on your website . Keeping your advertisements as per algorithm , one improves your reader's experience .

5 .KEEP A TRACK ON PANDA 

Sites are always attacked by the panda's updates , so whoever wants to save the website's rank and want to restore the webpage ranking's , one should always keep a track on panda's updates and always recognize what's the update , implement the updates and relish the advantages.